Susan Aldrich

Company: Susan Aldrich

Title: Principal

Profession: Consultant

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Industry experience

  • Advertising/Marketing
  • Consulting
  • Digital Media and Entertainment
  • Insurance
  • IT
  • Manufacturing

Specialization / Skills Inventory

  • Coaching/Advising/Problem Solving
  • Marketing & PR
  • Operations
  • Product Development
  • Sales - Channels / Partnerships


I advise companies in many industries on design and measurement of customer experience, starting with choosing and describing target customer segments, and then identifying how to intersect with those customers' goals. I have worked with dozens of startups related to high tech. Art and fashion are my top recreational interests. I'm told my perspective brings unique insights and creativity to projects. In decades of working I've learned that people should first concentrate on their strengths. Focus on weaknesses leads to mediocrity. Above all, be cautious about bowing to the expectations of others.