Mario Castaneda

Company: Blue Sail Consulting

Title: Managing Director

Profession: Management Consultant

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Industry experience

  • Advertising/Marketing
  • Clean Tech
  • Consulting
  • Consumer Goods
  • Education
  • Healthcare/Medical
  • Robotics

Specialization / Skills Inventory

  • Bootstrapping
  • Coaching/Advising/Problem Solving
  • HR / Team / Founder Issues
  • Marketing & PR
  • Product Development
  • Sales - Channels / Partnerships
  • Manufacturing / Supply Chain
  • Sales - Enterprise
  • Strategy
  • Innovation Strategy


Business Planning, Innovation, and Market Strategy Expert with extensive U.S. and International experience helping companies in Product Launches, Product Portfolio Management, New Market Penetration, Consultative Selling, and P&L Management. Experience spans leading successful efforts to increase sales and revenue, reduce costs, and increase profit in multiple-size companies including Fortune 500, small and medium size clients, non-profits, and start-ups. Multiple expertise in different industries including retail, B2B, robotics, medical devices, aerospace, information technology, pharmaceutical, clean tech, and consumer products. Examples of achievements include: - Leading team of six market professionals in implementing business plan for start-up that grew $2 Million business by 25% in one year. - Managing P&L and Market efforts including budget and sixteen professionals for $600 Million Latin America division of high technology firm. - Led multiple successful product launches in high technology hardware and photographic companies. 80% of these exceeded first year budget sales and revenue. - Grew consulting division with Managing Partner by 400% in sales over six year period with Boston-based division of French Consulting Firm.. Frequent speaker at webinars and conferences including the Smaller Business Association of New England, the Harvard Business School Club of Washington, D.C., the Hult International Business School, the Project Management Institute Mass Bay Chapter, the Boston Consortium and the Boston Marketing Executive Networking Group. Topics include Innovation, Entrepreneurship, and Business Strategy. Obtained B.S. in Business Administration at University of Pacific and a Masters in Business Administration (MBA) at Anderson Graduate School of Management at UCLA.