Entrepreneur Profile: Ellie’s CPR & First Aid Training, LLC
Ellie Nolberto is all about saving lives! Her business, Ellie’s CPR & First Aid Training, LLC, gives CPR, Automated External Defibrillator, and First Aid training to both Spanish and English speakers in Lawrence and the Merrimack Valley. She hopes one day that everyone in the Merrimack Valley will be CPR Certified.
Why is there a need for your idea?
According to the American Heart Association, CPR provided immediately after a sudden cardiac arrest can double or triple a victim’s chance of survival. In the Greater Lawrence area, there are a lot of CPR instructors, but they don’t go out into the community. They are usually housed in hospitals or other organizations, so community members have to come to them. I felt there needed to be a service that goes to the people and gives them training that fits their schedule. Also, with the Lawrence population being predominantly Hispanic, I felt the need to offer these trainings in Spanish.
What’s the biggest challenge you are facing right now?
Marketing. I know I have a good product, but not many people out there know about it. I want to target people in the community such as babysitters, non-profits, and churches, but I haven’t figured out my strategy.
Why did you join the Accelerator? How do you hope it will help your business?
I joined the Sandbox Winter Accelerator Program to further my journey as a businesswoman. I never studied business, so learning things like accounting and marketing are really helpful.
Also, working with mentors is a great opportunity. I want to work with them to figure out my customer segmentation.
In the end, my goal is to have a solid business-plan.
Was there every a time you thought of giving up on your idea? Why didn’t you?
At first, I felt I was just going to do this on the side. One day, a former client of mine told me how he was at a birthday party and saved an 8 month old baby’s life from choking. He told me that without my training, that baby probably would have died. From that moment on, I knew this was my calling in life.
Where do you want your business to be in ten years?
In ten years, I want to have a big space in Lawrence with 5 instructors and 5 support staff.
More importantly, I want to be responsible for saving lives. If that happens, I will feel like my business is a success.