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The Dinner Daily

Class: 2015 Winter

Company Description

The Dinner Daily seeks to solve a universal problem families face every day: getting a healthy dinner on the table quickly, easily, and affordably. We like to say that we are "the answer to the what's for dinner? dilemma!" Each week we develop weeknight meal plans customized to what is on special at several New England based grocery store. Menu plans are delivered to customers online, complete with organized shopping lists and links to online coupons. Current store subscriptions include Stop & Shop, Market Basket, Hannaford, Shaws, Roche Bros, and Whole Foods. We also offer a generic menu plan (“Any Store”) that can be used anywhere in the country. Subscribers (3, 6 and 12 month options) select their preferred grocery store, menu preference (traditional, no red meat, or vegetarian) and family size. Plans represent a weeknight food budget that on average costs less than $85 for groceries to feed a family of five. We estimate families will save anywhere from $2,000 to $2,500 annually in food costs by using our service. In addition, all recipes are original, simple to prepare in 30 minutes or less, and use healthy whole foods. We plan to add a delivery component to our meal planning by forming strategic partnerships with area grocery stores offering online delivery (e.g. Peapod) to provide the ultimate in convenience for the busy consumer: “from the plan to the delivery”. We plan to call this service “Dinner Daily Delivered!” We were also recently featured on NECN's "Money Savings Mondays" highlighting the cost benefit of our service:


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