ActivityFinder is a event search/sign-up tool and lead nurturing channel that integrates with users' personal calendars, the first plug-in being for google calendar. It serves two markets: consumers and the event solution vendors that power activity providers. It will reach consumers through conventional web marketing channels. I plan to pursue strategic partnerships with key event solution vendors. The initial revenue stream will be transaction commissions from partners. ActivityFinder's mission: - The planning task of searching and registering for scheduled events will be as natural and easy as possible. - A user’s personal calendar will be an essential lead nurturing and activation channel for event providers.